How A Women's Streetwear Brand Made Fair Trade Apparel Sexy

While sustainable manufacturing and fair trade practices are on the rise, we don’t see enough brands making it front and center yet. Even more, it’s rare to see it with intimates and activewear but that’s where THIS IS A LOVE SONG aka TIALS has disrupted the industry. Created by women for women, TIALS prioritizes fair trade apparel and has built it’s entire brand around it.

Inspired by the founder’s Indonesian roots, TIALS wanted to build a brand that created a safe working environment and equal employment opportunities for the locals in her hometown. To truly practice their values, they launched TIALS Studio in 2013 so they can ensure all products are manufactured in the best working conditions. Because of their commitment to empowering women, TIALS naturally promotes confidence through an XS to XXXL size selection. “I’m obsessed with becoming a woman comfortable in my own skin” is a mantra they live by.

What makes TIALS more unique is how they took a signature design to make women feel sexy through a collection of intimates, activewear and swimwear. That collection started with their essenTIALS and The Logo Bondage Bra classic.

$45 Logo classic bondage bra

The first in their collection which has become a big part of the TIALS identity and has been worn by celebrities and influencers.

Details about the bra: The original logo bondage bra with double TIALS logo elastic band and mesh fabric. Versatile enough to be worn as a top, bralette or sports bra. Fully adjustable.

With a standout design and versatile usage, TIALS expanded it’s collection to other intimates, activewear and swimwear that are all size inclusive. Here are some of our favorites from each collection.

$59 Melanie Logo pants

Details: Classic black pants, featuring the TIALS logo band running on the side and an elastic waist and ankle fit.

$50 LOGO SPORT BRA BLACK

Details: Double lined sports bra with TIALS logo adjustable band. Ultimate support.

$19 Logo Classic Hi-Cut Panty Toffee

Details: TIALS logo elastic panty. The ultimate staple in your intimates.

$49 Logo V Bodysuit

Details: Swimsuit featuring logo elastic straps, a plunging v- neck and a high-cut fit.

$44 American Dream T-Shirt

Details: A white boxy crop top with “The American Dream - I Bought It” written across the front.


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