How A Women's Streetwear Brand Made Fair Trade Apparel Sexy
While sustainable manufacturing and fair trade practices are on the rise, we don’t see enough brands making it front and center yet. Even more, it’s rare to see it with intimates and activewear but that’s where THIS IS A LOVE SONG aka TIALS has disrupted the industry. Created by women for women, TIALS prioritizes fair trade apparel and has built it’s entire brand around it.
Inspired by the founder’s Indonesian roots, TIALS wanted to build a brand that created a safe working environment and equal employment opportunities for the locals in her hometown. To truly practice their values, they launched TIALS Studio in 2013 so they can ensure all products are manufactured in the best working conditions. Because of their commitment to empowering women, TIALS naturally promotes confidence through an XS to XXXL size selection. “I’m obsessed with becoming a woman comfortable in my own skin” is a mantra they live by.
What makes TIALS more unique is how they took a signature design to make women feel sexy through a collection of intimates, activewear and swimwear. That collection started with their essenTIALS and The Logo Bondage Bra classic.
With a standout design and versatile usage, TIALS expanded it’s collection to other intimates, activewear and swimwear that are all size inclusive. Here are some of our favorites from each collection.