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CURIO IS A BRAND & BOUTIQUE DISCOVERY PLATFORM FOR DISCERNING INDIVIDUALS SEEKING QUALITY PRODUCTS WITH AUTHENTIC STORIES.

We founded CURIO on the belief that quality products from founders with authentic stories were worth sharing. In a world of fast fashion and digital convenience, we wanted to bring attention to brands and boutiques that have a unique offering and are doing it right. From sustainability and ethical practices to beautifully designed products, we’re here to introduce you to a new world of fashion.

Our founder, Lena, first discovered the brand that inspired CURIO after accidentally stumbling on a boutique in Venice, CA. From there, we kept wondering how many other boutiques or direct-to-consumer brands existed which brought us to where we are now. Our goal is to share the stories of independent designers, boutiques, and brands.